The world has a large population of 7.9 billion people, whereas social media is a network of more than four billion people who are using it. As a marketer, you would want to gain something from these audiences. People using social media to share, see and create information as it is a free platform. So businesses are targeting the users to know their interest and target their product accordingly to generate income.

Businesses are selling their products and services; conversely, people get to know about new products that can be their need and want. So it’s a win-win situation for both parties. How can you reach these users who can be your potential customers? So let’s talk about that.

What is social media advertising?

Social media advertising refers to using social media platforms to create an ad that will create awareness and generate sales for your business’s products and services. Social media platforms save your information about your interest, demographics, geographics so that they can target you for their brand’s services. Therefore, you can call social media advertising with another name: social media targeting, which targets users as per their interests and behaviors. As a result, Social Media Agency effectively provides better results to their clients like returns on investment and awareness.

Benefits of social media advertising:

Different kinds of social media platforms-

Now I will tell you about social media platforms to serve ads for businesses. Below mentioned are types of social media platforms to deliver ads-

Social networking-

Under this kind, Facebook, Linked In, Google + are social networking platforms that can form ads to deliver.


Microblogging is the act of creating a short post with limited words for interaction with the audience. Twitter and Tumblr are platforms of microblogging.’

Photo Sharing-

When you share a post in the form of an image or a photo of your choice on social media platforms it comes under photo sharing. Instagram, snapchat, Pinterest are platforms where people love to share photos and pictures.

Platforms for e-commerce advertising-

There are six various platforms to advertise for your e-commerce business to get a high return on investment.

Facebook advertising-

Facebook has a quarter of the world’s population with 2 billion monthly users. It provides an exceptional opportunity to reach everywhere and to anyone. Social media advertising campaigns include content like-

Most online businesses use bundled products in an ad to grab the audience’s attention, which will let them earn an immediate conversion. Social Media Agency can get you surety of high conversion rate if you use their services.

Instagram advertising-

Instagram tactics for advertisements:

Social Media Agency can make ads of your targeted customer effectively on your Instagram profile.

Twitter advertising-

Twitter advertising is the best platform when it comes to organic interaction and engagement with an audience. Twitter says that 60% of users purchase SMB (server message block). Ecommerce businesses consider Twitter ads as a way to increase brand awareness and promotion of their services. The limit of character you can use is 280, so choose your character wisely with good media content. Social Media Agency is professionals when it comes to making an advertisement about businesses. They do it for you for awareness and engagement.

Twitter advertising campaigns:

Pinterest advertising-

Pinterest is known for e-commerce sales. It is referred to as a great platform to get leads and conversions. Why choose Pinterest? You can read the below-mentioned point to know the reason.

Linkedin advertising

The Linkedin advertising campaign includes three types of ads-

Snapchat advertising-

More than 300 million active users are on the snapchat platform. It has a highly active user base after Instagram. The young people in the age group of 18-34 are active users and interact daily on snapchat.

How is snapchat advertising priced? let’s see