Waymark, the AI video advertising company, has secured partnerships with top broadcast, cable, radio, and streaming platforms that now cover over 90 percent of U.S. Designated Market Areas (DMAs) and it’s now introducing a new self-serve plug-in solution and Spanish-language capabilities.

The startup behind the eponymous AI video creator opened 2024 with signed that include The E.W. Scripps Company, FOX TV Stations, Spectrum Reach, Gray Television, Beasley Media Group, and Morgan Murphy Media. It also expanded its global footprint through a significant partnership with Nine, Australia’s leading broadcaster and UK-based publishing company National World plc.

“In the past year, our team has helped generate over one million ads with our partners across a wide array of media sectors, making premium video advertising accessible to businesses that previously lacked the budget, time, or expertise,” added Waymark’s CEO, Alex Persky-Stern. “We’re excited to maintain this momentum by expanding into new markets and offering innovative tech solutions to even more customers.”

Transforming Adtech with Self-Serve Plug-In Solution

Waymark is aiming to revolutionize the advertising technology sector with its latest offering, an automated plug-in. The plugin is designed as a turnkey tool to allow media publishers to integrate its world-class AI video creator into their own platforms. The plugin is the basis of a recent strategic partnership with Sweden-based DanAds, which provides global publishers and media owners with a fully automated, white-labeled self-serve advertising infrastructure.

“Our mission is to democratize access to TV-quality creative,” explained Hayden Gilmer, VP of Revenue at Waymark. “With the rise of CTV and the industry’s rapid adoption of self-serve advertising platforms, we see a tremendous opportunity. Combining a la carte ad buys with instant video creative is a winning formula.”

Entering the Hispanic Market with Spanish-Language AI Advertising

Waymark is also introducing Spanish-language capabilities to its AI-powered video platform, enabling users to generate high-quality commercials with professional voice-over in just five minutes or less. The update allows for the creation of full video ads with on-screen Spanish copy and fluent Spanish voice-overs, featuring a wide array of localized synthetic AI accents. This update opens potential new revenue opportunities for businesses looking to connect with the growing Spanish-language segment.

About Waymark

Waymark, which was recently named one of the fastest-growing companies in the U.S. by the Financial Times, is revolutionizing professional video production through creative AI. By combining multiple generative AI models, the tech startup has developed an end-to-end video creation platform that allows anyone to produce ready-to-air commercials suitable for TV, streaming, and digital platforms. Waymark serves a diverse clientele, from small agencies to leading media enterprises, empowering them to create stunning, agency-quality commercials. https://waymark.com