Press Release: AI-powered video platform Waymark has announced a nationwide expansion of its partnership with Morgan Murphy Media. This collaboration will revolutionize commercial production for small businesses at all Morgan Murphy owned and operated TV and radio stations across the nation.
Waymark’s trailblazing AI technology generates high-quality commercials in less than five minutes, which empowers small businesses to promote themselves more effectively and affordably than previously possible. This expansion with Morgan Murphy Media will further extend this innovative opportunity, granting local advertisers in every market the power to create instant, engaging, and cost-effective video content for television broadcasting.
Earlier this year, Morgan Murphy Media initiated a successful pilot program with Waymark, testing the platform’s effectiveness through their station, KOAM-TV in Joplin, Missouri. The results were overwhelmingly positive, with a significant improvement in local direct ad sales and the production of numerous commercial spots for local advertisers.
This collaboration now extends to Morgan Murphy’s TV stations in Madison, WI, Spokane, WA/Coeur d’Alene ID, Yakima, WA, La Crosse/Eau Claire, WI, Victoria, TX, Joplin MO/Pittsburgh KS, and Platteville WI/Dubuque IA. The partnership will also span all 11 Morgan Murphy-owned and operated radio stations nationwide, bringing the power of Waymark’s technology to an even larger audience.
Waymark CEO Alex Persky-Stern added, “This expansion with Morgan Murphy Media is a testament to the transformative power of AI in advertising. It underscores our shared vision to empower local businesses with technology that brings their stories to life on screen, quickly and affordably. We’re thrilled to be working with Morgan Murphy to reach more businesses across their nationwide footprint.”
“We are excited to get this tool in the hands of all of our salespeople, as it will provide each and every salesperson the opportunity to create compelling video spec ads within minutes,” noted Neal Oberg, VP of Digital at Morgan Murphy Media.
The agreement with Morgan Murphy Media follows a series of successful video collaborations that Waymark has signed with industry titans such as Beasley Media Group, Spectrum Reach, and Gray Television. Moreover, Waymark’s platform has been recognized and included in the creative directories of major streaming platforms Hulu and Roku, where ad managers can utilize Waymark’s technology to create top-tier video ads.