Tubi Partners with TikTok for Nostalgia Reunion

From Tubi: Free streaming service Tubi will debut the first-ever live US reunion special on Wednesday, June 30 at 8 p.m. ET on TikTok, the destination for short-form mobile video. Hosted by TikTok creator Brittany Broski, the hour-long live trivia and challenge event will bring together fan favorite 1990s and 2000s shows and stars, featuring appearances by Marlon Wayans (“White Chicks”), Paris Hilton (“The Simple Life”), Fran Drescher (“The Nanny”), Joey Lawrence (“Hit List”) and Lacey Chabert (“Party of Five”). The special will highlight Tubi’s vast offering of beloved nostalgic titles, including “Dawson’s Creek,” “The Nanny,” “Friday Night Lights” and “Degrassi: The Next Generation.” Leading up to the partnership’s live event, Tubi is launching a series of brand-new nostalgic videos on TikTok featuring Wayans, Drescher, Hilton, Lawrence, and James Van Der Beek (“Dawson’s Creek”). Creators from the TikTok community will also be joining the festivities, including Suede Brooks, Zach Lugo, Chunkysdead, Tre Clements, Wisdom Kaye and Rodney Lee.

“Tubi and TikTok, two powerful destinations for younger audiences to discover nostalgic content, make this innovative partnership a perfect home for our live event,” said Natalie Bastian, Vice President of Marketing, Tubi. “We’ve seen a direct correlation between titles that trend on TikTok and the growth of those titles on Tubi, which serves as the prime viewing platform for TikTok users.”

Tubi is rolling out pre-reunion nostalgia videos featuring fun and engaging content, ranging from TV celebrities reacting to their “favorite kisses” and “clapbacks” to “recreating their TV looks from yesteryear.” TikTok users will be prompted to participate in two hashtag challenges: #AsSceneOnTubi that highlights well-known one liners from popular Tubi titles; and #TubiTaughtMe that will encourage enthusiasts to recreate nostalgic looks from their favorite Tubi titles. Select user-generated content from these challenge videos will be featured in the live reunion special. From acting challenges with Marlon Wayans to a retro runway show where Paris Hilton sits front row, the live streaming special is jam-packed with programming geared towards the TikTok audience.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/. Join the conversation using #TubiTaughtMe on TwitterFacebookInstagram and TikTok.