The State Most Obsessed with Macy’s Thanksgiving Day Parade is Not New York!

A new study has revealed that New York is the second state most captivated by Macy’s Thanksgiving Day Parade.

Researchers at luxury experience experts Cabo Villa Vegas Dave analyzed each U.S. state’s Google search volume from November 2023 to November 2024 for keywords related to Macy’s Thanksgiving Day Parade. The results were compared per 100,000 people in each state to rank the top 10 states most fixated on Macy’s Parade.

New York in the Second Spot (100 Average Annual Searches per 100,000 People)

New York ranks second with 100 average annual searches per 100,000 people. However, the parade’s home amassed a total of 19,400 average annual searches, far exceeding Delaware’s among its population of over 19 million. New Yorkers showed the highest interest in terms like “Macy’s Thanksgiving Day Parade,” “Macy’s Thanksgiving Day parade 2023,” and “Macy’s parade route.”

Commenting on the study, Cabo Villa Vegas Dave spokesperson said, “There’s a remarkable passion for Macy’s Thanksgiving Day Parade across several U.S. states, with New York holding on to the enthusiasm in second place. Our study highlights how Americans from different regions outside New York engage with this beloved tradition by attending in person or enjoying it from the comfort of their homes.”

“The study spotlights Delaware as the state most excited about Macy’s Thanksgiving Parade, beating parade host New York City. It also highlights how Americans seek creative experiences to help them celebrate holidays that mean so much to them. It will be interesting to see who will take over the “obsessed-state” position in 2025.”

Delaware Leads in Macy’s Thanksgiving Day Parade Searches (214 Average Annual Searches per 100,000 People)

Delaware tops the list with 214 average annual searches per 100,000 people. The Diamond State, with a population of approximately 1 million, had a total of 2,240 average annual searches related to the parade. Residents of Delaware showed the highest interest in terms like “Macy’s Thanksgiving Day Parade,” “Macy’s Parade Route,” and “What Time Is the Macy’s Thanksgiving Day Parade,” indicating a strong enthusiasm for engaging with the event both in person and virtually.

West Virginia Holds the Third Position (99 Average Annual Searches per 100,000 People)

West Virginia comes in third with 99 average annual searches per 100,000 people. With a population of approximately 1.77 million, the Mountain State logged 1,750 average annual searches for parade-related terms. People of West Virginia showed the highest interest in terms like “Macy’s Thanksgiving Day Parade,” “2023 Macy’s Thanksgiving Day Parade,” and “2024 Macy’s Thanksgiving Day Parade.”

Maine in Fourth Place (75 Average Annual Searches per 100,000 People)

Maine ranks fourth with 75 average annual searches per 100,000 people. The Pine Tree State accumulated a total of 1,050 average annual searches among its population of almost 1.5 million. Maine residents showed the highest interest in terms like “Macy’s Thanksgiving Day parade” and “Macy’s Thanksgiving Day parade 2023”.

Vermont Rounds Out the Top Five (74 Average Annual Searches per 100,000 People)

Vermont completes the top five states obsessed with Macy’s Parade showing 74 average annual searches per 100,000 people. With a smaller population of around 648,000, The Green Mountain State’s total searches amount to 480, indicating a strong per capita interest in the parade. Vermont residents showed the highest interest in terms like “Macy’s Thanksgiving Day parade” and “Macy’s Thanksgiving Day parade 2023”.

These are the Top 10 Macy’s Thanksgiving Parade Day Obsessed U.S States

  1. Delaware – 214 average annual searches per 100,000 residents
  2. New York – 100 average annual searches per 100,000 residents
  3. West Virginia – 99 average annual searches per 100,000 residents
  4. Maine – 75 average annual searches per 100,000 residents
  5. Vermont – 74 average annual searches per 100,000 residents
  6. New Jersey – 69 average annual searches per 100,000 residents
  7. Virginia – 66 average annual searches per 100,000 residents
  8. New Hampshire – 64 average annual searches per 100,000 residents
  9. Connecticut – 62 average annual searches per 100,000 residents
  10. Ohio – 61 average annual searches per 100,000 residents

California is the state least interested in Macy’s Thanksgiving Day Parade, with 26 average annual searches per 100,000 people. The state recorded 10,120 Macy’s Thanksgiving Day Parade searches among its 38 million residents.

U.S States Most Obsessed With Macy’s Thanksgiving Day Parade 2024

Rank

State

Annual Total Search Volume

Search Volume Per Capita

1

Delaware

2,240

214

2

New York

19,400

100

3

West Virginia

1,750

99

4

Maine

1,050

75

5

Vermont

480

74

6

New Jersey

6,420

69

7

Virginia

5,770

66

8

New Hampshire

900

64

9

Connecticut

2,240

62

10

Ohio

7,160

61

The study was conducted by Cabo Villa Vegas Dave, a luxury villa rental company known for providing extraordinary experiences in Cabo San Lucas. Often hosting famous celebrities, the company offers services that go beyond mere accommodations, ensuring an unforgettable stay for all guests.

ENDS

P.S. If using this story, please credit and link to www.villavegasdave.com

Methodology
The study was conducted by Cabo Villa Vegas Dave using Google Keyword Planner to analyze average annual search volumes for the following terms across all U.S. states:
“Macy’s Thanksgiving Day Parade”
“Macy’s Thanksgiving Day Parade 2023”
“2023 Macy’s Thanksgiving Day Parade”
“How to Watch Macy’s Thanksgiving Day Parade”
“Where to Watch Macy’s Thanksgiving Day Parade”
“Macy’s Parade Route”
“Macy’s Thanksgiving Day Parade 2024”
“What Time Is the Macy’s Thanksgiving Day Parade”
“What Channel Is the Macy’s Thanksgiving Day Parade On”
“2024 Macy’s Thanksgiving Day Parade”
The total search volumes were adjusted per capita using state population data for 2024 to determine the number of searches per 100,000 people.
Data Sources