Press Release: THE 65TH ANNUAL GRAMMY AWARDS was the most-watched program Sunday with 12.4 million viewers,according to the Nielsen time zone-adjusted fast national ratings for Sunday, Feb. 5. Comparably, this was an increase of 30 percent from last year and the largest audience for the GRAMMYs since 2020,
The program remains Music’s Biggest Night, ranking as the #1 music awards show every year for the past 17 years. Of course, this 12.4 million viewer tally pales in comparison to just three years ago when it scored 18.7 million viewers in 2020 (which at the time was already an 11-year low).
The GRAMMYs reached its largest live-streaming audience in history across Paramount+ and other CBS platforms, up +33% from last year in both AMA and total minutes.
On Paramount+, Active Sub HHs were at an all-time high for the GRAMMYs – up +42% in live viewership.
THE 65TH ANNUAL GRAMMY AWARDS dominated social media last night with 66 billion potential impressions*, ranking as the #1 social entertainment event of 2023. #Grammys trended in the top 10 in the U.S. for 18 hours and peaked at #1, nearly all of the top trending topics last night were related to the GRAMMYs.