Nickelodeon at its annual upfront presentation outlined plans to supercharge its franchise strategy through a stream of new animation, preschool and live-action content across streaming, linear and digital platforms, at the box office and through location-based experiences like live tours and family festivals.  The details of further expanding the global footprint of beloved properties through spinoffs, theatricals and additional seasons, for SpongeBob SquarePants, PAW Patrol, Blue’s Clues, Baby Shark and The Loud House, and the welcoming in of new titles such as Monster High and Transformers, were presented in Nick’s first live, in-person upfront presentation since first quarter 2020, held today at New York City’s Palladium Times Square.

Said, Brian Robbins, President & Chief Executive Officer of Paramount Pictures and Nickelodeon, and Chief Content Officer, Movies and Kids & Family, Paramount+: “We didn’t stop doing everything we could these last two years to keep moving forward with this beloved brand and strong business, and to make sure we were giving kids and families the very best stories and most relatable characters during such a hard period of uncertainty.”

Robbins added: “As consumer behaviors and the family dynamic shifted, we went all in on meeting kids on every platform they’re embracing, especially streaming on Paramount+, where our considerable library and originals like Kamp Koral: SpongeBob’s Under Years, Star Trek: Prodigy and Big Nate drive significant audiences to the platform. At the same time, we’ve kept a strong focus on linear, where longstanding favorites like Danger Force and new hits like The Patrick Star Show have kept us owning the top shows and the overall kids 2-11 space for nine years and counting.”

The list of news that Nickelodeon revealed today as part of its overall strategy includes universe expansions of: SpongeBob SquarePants, with the pickup of a 14th season for the most-watched kids’ animated series for the last 20 consecutive years; PAW Patrol, with the greenlight of season 10 of the top-rated preschool series and the first-ever spinoff centering on fan-favorite character Rubble; Baby Shark, with a feature-length movie in development for Paramount+ in the U.S. and a special featuring Grammy Award-winning, multiplatinum superstar Cardi B; The Loud House, with an original live-action series set to begin production and season seven renewal of the hit animated series; Transformers, with an all-new animated action-comedy series Transformers: EarthSpark, set to premiere globally on Paramount+ in November; and Blue’s Clues & You!, with a fifth season pickup, off the heels of the milestone 25th anniversary of the original groundbreaking series.

With over 40 projects in active production for Nickelodeon Animation across series and movies, and a vast live-action slate that platforms relatable and authentic talent that speaks to the brand’s core kid audience, Nickelodeon’s 2022-23 pipeline of original premium content includes: the return of beloved ‘90s Nick Jr. mascot Face in Face’s Music Party, a brand-new interactive music variety show; new animated preschool series Bossy Bear, based on the popular children’s books by David Horvath (UglyDolls); HexVet, a new 2D and CG-animated series, based on the eponymous BOOM! Studios graphic novels by Sam Davies; and renewals of the hit series Big Nate, Blaze and the Monster Machines, Middlemost Post and Are You Afraid of the Dark?

Nickelodeon is also expanding its real-world extensions with plans for: new podcast offerings, including a second season of Avatar: Braving the Elements, the official companion podcast for Avatar: The Last Airbender and The Legend of Korra, hosted by Janet Varney (the voice of Korra) and Dante Basco (the voice of Prince Zuko); NickFest, a two-day slime-filled family-first festival taking place Oct 22-23; and the launch of a new Nick music label that will provide even more ways for kids to connect with the brand.

The news outlined today encompasses Nickelodeon’s strategy across franchises, new premium content and live experiences. Specific highlights include: