Visuals are not only a nice-to-have when it comes to online shopping – they are essential. The difference between a sale and a bounce may be found in a neat, appealing product picture.
But producing such flawless pictures? In the past, it involved costly photoshoots, long editing sessions, and continuous communication with designers.
That is all rapidly changing.
Artificial intelligence has made AI-generated backdrops a potent new weapon for e-commerce firms. These technologies are leveling the playing field for both small and large enterprises while improving the speed, cost, accessibility and effectiveness of product images.
Let’s examine how AI-generated backdrops are changing how products are displayed on online retailer websites!
Why Backgrounds Are More Important Than You Think
Your product photo is a mini-ad. It has three jobs to accomplish right away – grab attention, tell a story, and let the buyer imagine owning the item. Backgrounds play a huge part in all three.
A plain white background will get you by on marketplaces like Amazon, but the best-performing images on social media and your own store are lifestyle images.
Being able to visually represent your product in a lifestyle context builds trust and gives a shopper an emotional connection to your product. However, those shots historically required location scouting, paid photographers, and long production timelines.
AI negates all of that.
What Are AI-Generated Backgrounds?
AI-generated backgrounds are images generated or selected by Artificial Intelligence to replace, and/or enhance the background of a product shot.
The AI tool can identify your product, remove the original background, and insert a new background that complements the tone and lighting of your image.
It’s like having a virtual photography studio that works at warp speed.
Simply upload your product shot, and the AI does the rest, no green screen, no Photoshop learning required.
Ways E-Commerce Brands Are Using AI-Generated Backgrounds
AI-generated images are being used in product displays in innovative ways by online merchants of all sizes.
Without requiring many photo sessions, marketers can use a single photograph of their product for seasonal advertisements in a variety of locations, such as spring gardens or kitchens with holiday themes. Fresher material and a quicker turnaround are made possible by this flexibility.
By tailoring backdrops according to audience preferences, some businesses are going one step further. For outdoor enthusiasts, a travel gear business would display its bag on a mountain trek; for urban buyers, it might feature a minimalist flat. Many tales, one product!
Additionally, AI simplifies A/B testing. Marketers can quickly test several backdrop designs and see which ones convert better, saving time and money, rather than having to take fresh pictures.
The Perks of Using AI Backgrounds
Considering that businesses using AI for visual content are seeing faster output and better ROI on creative campaigns, the hype around AI-generated backgrounds is expected. But here are some other reasons why many brands are choosing AI-generated backgrounds:
- Speed: You can create great visuals in just minutes instead of waiting days.
- Saving money: No need for photoshoots, location costs, or hiring designers.
- Consistency: Keep your images on-brand and looking good together.
- Scalability: Quickly produce visuals for lots of products.
- Flexibility: Change backgrounds whenever you want without taking new photos.
All these reasons make it a smarter and easier way to show off products online, especially when every click matters.
The Importance of Security
When producing e-commerce designs with AI-generated backgrounds, security is an important topic to be mindful of, since you’ll find yourself sharing design files.
Whether using an AI cloud platform or working with a landscape of local, remote designers, your creative assets and business data could be at risk.
Understanding the meaning of VPN connection can help to really offer a sense of privacy and security while working with cloud-based tools or while collaborating and working with teams distributed in a remote working environment.
Using a VPN involves encryption, making it more difficult for hackers or other third parties to intercept sensitive files.
This can be important for businesses where companies are sending files to freelancers or where they store creative content on shared drives. A single lapse in security could result in data leaks and stolen designs – and even worse!
Final Thoughts
AI-generated backgrounds are really helping e-commerce brands stand out. They make production faster, cut expenses, and open up fresh creative ideas, all while improving how your products look.
If you want to keep up with the competition, now’s the time to see how these tools can work for you. Just keep in mind: nice visuals catch the eye, but solid security is key to keeping your business safe while you’re making them.
Thinking about stepping up your product visuals? AI’s got you covered – especially with those backgrounds.