Press Release:
“By aligning two admired brands – HGTV and Mattel’s Barbie – and mobilizing the power of the best-in-class portfolio of Warner Bros. Discovery, Barbie Dreamhouse Challenge will deliver a unique, visually stunning payoff for millions of fans who want to see their favorite HGTV stars bring a treasured childhood icon to life,” said Loren Ruch, Head of Content, HGTV.
“I cannot wait to see Barbie’s signature style get the life-sized treatment in an actual home,” said Ashley. “She holds such a special place in my heart, especially since Mattel created a one-of-a-kind doll of me back in 2016. It feels like such a full circle moment now that I have a hand in the creation of her real-life Dreamhouse.”
During the series, 15 talented HGTV home design and renovation experts and one celebrated Food Network chef will participate in the creation of Barbie’s Dreamhouse, including: Egypt Sherrod and Mike Jackson (Married to Real Estate); Jasmine Roth (Help! I Wrecked My House) and Antonia Lofaso (Beachside Brawl); Ty Pennington (Rock the Block) and Alison Victoria (Windy City Rehab); Jonathan Knight and Kristina Crestin (Farmhouse Fixer); Christina Hall and James Bender (Christina on the Coast); Keith Bynum and Evan Thomas (Bargain Block); Brian and Mika Kleinschmidt (100 Day Dream Home); and Michel Smith Boyd and Anthony Elle Williams (Luxe for Less). Teams will overhaul areas of the home with an era-specific style, such as an early 1960s atomic age kitchen, a ‘70s disco vibe for Ken’s Den and a main bedroom decked out in ‘80s glam.
Additionally, Food Network will integrate Barbie-inspired elements into Summer Baking Championship and Beachside Brawl. Many of WBD’s social media platforms will offer exclusive, behind-the-scenes content linked to Barbie Dreamhouse Challenge. The series and upcoming Barbie film will also receive a multi-page editorial profile in HGTV Magazine, further elevating it among more than eight million readers.