Bravo’s 2022 Marquee Event Quadrupled Number of Sponsors Across 11 New Categories Over Previous BravoCon
NBCUniversal today announced it has secured 19 sponsors for Bravo’s marquee fandom event this year, Bravocon, in addition to the previously announced 60+ retail and talent brands confirmed to participate in the Bravo Bazaar. With four times as many sponsors from the inaugural BravoCon event, marketers across 11 new categories and more will benefit from the unmatched value of the passionate Bravo fandom traveling across all 50 States as well as around the globe. BravoCon’s star-studded event will take place Friday, October 14 through Sunday, October 16 at the Javits Center (429 11th Ave.) and Manhattan Center’s Hammerstein Ballroom (311 W. 34th St.) in New York City.
With over 140 Bravolebrities confirmed and 60+ live events taking place, NBCU’s brand sponsors are delivering unique activations for the ultimate fan experience that consumers cannot receive anywhere else. BravoCon 2022’s three Presenting Sponsors – Bud Light Seltzer, Lay’s® and State Farm® – are tapping into the power of Bravo’s fandom cultivating community with integrations and activations IRL as well as across streaming, digital and social platforms.
“As a brand, Bravo has shattered the glass ceiling of fandom by becoming a multi-platform cultural phenomenon coveted competitively, and sought-after financially,” shared Laura Molen, President, Advertising and Partnerships, NBCUniversal. “It has cultivated a community that fosters high engagement and generates high-impact results for marketers, which is why 19 sponsors have trusted us and signed on as partners for this year’s BravoCon. From our on-the-ground custom content to the incredible offerings of our virtual and real-life bazaar to our turn-key streaming and digital activations, we presented full scale opportunities for our partners at every level and are incredibly proud of the outpouring of support we received.”
BRANDS THAT ARE TRANSCENDING THE SCREEN AT BRAVOCON
- Allē – the official loyalty rewards program from Allergan Aesthetics – joins in on the fun at BravoCon by offering a fully immersive photo experience for both Bravoholics and Bravolebrities alike to share their picture-perfect moments across their social media handles. The Bravo-themed photo experience will be part of the Allē sponsored space with an addition of free informational materials on their loyalty program for those who stop by. Through product and treatment education, Member-exclusive offers and savings, access to providers and more, Allē is the ultimate destination for all things aesthetics.
- bubly sparkling water is keeping fans refreshed and smiling throughout the BravoCon weekend with bubly-themed cocktails and mocktails being served in a custom built-out Summer House + Winter House branded bar mash-up. Fans can sip on their bubly beverages with the chance to snap insta-worthy photos and re-cap on the season two premiere of Winter House airing Thursday, Oct. 13 at 9pm ET/PT on Bravo.
Bud Light Seltzer *Presenting Sponsor*
- Presenting Sponsor Bud Light Seltzer joins the celebration as the weekend’s exclusive hard seltzer with an all-new exclusive add-on experience to the Saturday night programming line-up, BRAVOCON AFTER DARK: Presented by Bud Light Seltzer. Bravoholics along with “Vanderpump Rules’” star Tom Sandoval, his band “Tom Sandoval & The Most Extras” and special guests will dance the night away with the “Loudest Flavors Ever.”
- Have you ever wondered what it’s like to live like your favorite Bravolebrity? Chase Sapphire is giving Bravo superfans the opportunity to taste the sweet life with access to an exclusive Super VIP branded-lounge with surprise giveaways, unique menus and intimate Bravolebritiy meet & greets through a top-tier ticketing experience.
- Chevrolet is empowering Bravo fans around the globe to stay connected across all of BravoCon’s bold and positive content on Twitter.
- Throughout the weekend of programming that includes 50+ panels, Hilton will ensure fans across the Bravosphere will not miss a spoon of all the juicy scoops from Peacock Original’s The Real Housewives Ultimate Girls Trip moment in the room, on Peacock, and across Twitter. And, they’ll remind fans and travelers that when it comes to creating the ultimate friends trip in their own lives, it matters where you stay. With 18 brands and 7,000 properties worldwide to suit every lifestyle and occasion, Hilton is for the stay, making every hotel stay everything every guest needs it to be.
- BravoCon sponsor, INFINITI will take fans on their personal brand journey to the event through a custom Travel Diary exclusively featured on Instagram. From loading up the car with luggage and arriving in style at Andy’s Legends Ball to unwinding after a fun filled Bravolebrity weekend, fans will get the ultimate look into how best to prepare for their own Bravo adventures.
Lay’s® *Presenting Sponsor*
- Presenting Sponsor Lay’s® is delivering the ultimate culinary experience inspired by Real Housewives that don’t let the drama dull their shine. From a “Housewives Soiree” to “Golden Hour” happy hour celebrations with original menus, these dishes and cocktails will be spotlighted all weekend long and will include surprise-and-delight Housewives appearances to remind attendees to choose to Stay Golden.
- Natural Diamond Council is joining all of the BravoCon 2022 excitement delivering the sparkle by tapping into the power of NBCUniversal’s One Platform with an extension on Peacock leveraging Bravo content. Be the first to get updates on all things natural diamonds on social at @onlynaturaldiamonds.
- Brand sponsor ORBIT® gum will be putting the ding back in BravoCon this year. Bravo fans will be able to confidently stay up to date with all of the freshest content, capturing the best moments from the event, throughout the weekend on Twitter.
- The moment fans walk through the BravoCon entrance, they will immediately be immersed in The Real Housewives franchise with a custom photo booth experience they can share on across social with the hashtag #BravoCon thanks to brand sponsor Pepsi.
- Pure Leaf iced tea returns to the biggest event in fandom with the goal of curating a weekend full of meaningful conversations about embracing the beautiful art of saying “no” facilitated by the Boss Ladies of Bravo. Bravo fans will have the chance to learn and be inspired by Bravoleb powerhouses through Tea Time Chats all taking place within “REALITEA HOUSE,” a tranquil custom lounge atmosphere.
- Shark Beauty™ will be dazzling one fan at a time with an on-the-ground “Certified Bravoholic” 360 photo experience that is inspired by E!’s famous Red Carpet Glambot technology. Attendees will feel confident and ready to strike a pose the Bravolebrity way after they touch-up their look utilizing the new Shark FlexStyle™ Air Styling & Drying System, a powerful hair drying and multi-styling tool with no heat damage and for all hair types.
State Farm® *Presenting Sponsor*
- In this custom activation, returning Presenting Sponsor State Farm will create “The Bravohood,” an immersive integration that allows fans to step inside a dream Bravo neighborhood. Inspired by a variety of key Bravo programming, this block party experience will provide endless share-worthy moments for superfans with don’t want to miss surprises.
- TRESemmé is taking Bravo fans glam to the next level with a custom interactive BravoCon Salon Presented by TRESemmé with styling appointments from the brand’s expert hair stylists. Throughout the weekend, attendees will have the option between three Bravo-inspired looks utilizing TRESemmé products before guests can snap a selfie in the various co-branded custom photo backdrops.
- Ulta Beauty adds to the glamour of the BravoCon event by tapping into Bravo’s highly-engaged and interactive social community with a BravoCon livestream on Twitter as well as an Instagram Bravo Fan Cam featuring a roundup of the best fan moments.
- Live from BravoCon!, brand sponsor ViiV Healthcare will showcase the must-see BravoCon content leading up, during and following one of the biggest fandom events of the year for Bravoholics on Twitter.
- Bravo fans can wake-up during Bravopalooza for a chance to mix and mingle with their favorite Bravolebrities over breakfast featuring a menu chock full of fan-favorite Bravo references including “Toast Sticks a la Francaise” and a Wendy’s cold brew-based espresso martini, thanks to brand sponsor Wendy’s.
- Yoplait is bringing the strong family energy to the weekend with an on-site sponsored panel tailored around the various families featured within the Bravosphere. The brand will also keep fans up to date on all the tea with a sponsored episode of E! News’ “The Rundown” on Snapchat.