Waymark, a leader in AI video ad creation, has unveiled its next-generation platform, Waymark 2, which has driven new partnerships with leading media companies, announced today by Waymark CEO, Alex Persky-Stern.
With this new technology, Waymark’s media partners and digital clients can produce ready-to-air ads even more quickly and easily than ever before. The new tools produce higher-quality ads, provide greater control, and cut time spent by 50% relative to Waymark 1.
The company has kicked off 2025 with significant momentum, expanding its global client roster to include industry leaders Sinclair, Inc. and Cox Media. Since launching its video ad platform in 2023, Waymark has signed partnerships with such top media companies as Spectrum Reach, FOX TV Stations, E.W. Scripps, Gray Media, Beasley Media Group, Nine Entertainment (Australia), and UK publisher National World plc. Last year, Waymark teamed with Paramount to launch the new Paramount Ads Manager platform.
To showcase the transformative power of Waymark 2, the company will host a webinar on February 26, 2025. The event will feature Waymark CEO Persky-Stern and CTO Matt Kahl, where they will discuss how AI is pushing the boundaries of what’s possible in media innovation and walk through a demo of the new technology.
“Our research and development teams have truly set a new standard with Waymark 2, and we couldn’t be more thrilled to launch this next-generation video ad platform. The feedback from our partners has been phenomenal—they’re already seeing the transformative impact,” says Persky-Stern. “And we are thrilled to add Sinclair, Inc. and Cox Media to our roster of leading global media companies. Waymark 2 not only streamlines ad creation but also empowers businesses to achieve faster, high-quality results that drive measurable ROI.”
Among the technological advancements, Waymark 2 is the first AI video platform that allows users to lock what they like and regenerate the rest. This allows users to quickly iterate with AI and get to the result they want without the frustration of taking one step forward and one step back, which has been the standard for AI creative tools to date.
In addition, Waymark has upgraded the SOTA models used for nearly all of the 13 distinct modules of video generation in the Waymark 2 technology stack. That includes more advanced and personalized scriptwriting, more context-aware computer vision, stronger audio-visual sync, and more.
About Waymark
Waymark, which was recently named one of the fastest-growing companies in the U.S. by the Financial Times is revolutionizing professional video production through creative AI. By combining multiple generative AI models, the tech startup has developed an end-to-end video creation platform that allows anyone to produce ready-to-air commercials suitable for TV, streaming, and digital platforms. Waymark serves a diverse clientele, from small agencies to leading media enterprises, empowering them to create stunning, agency-quality commercials.