The CW and Shopsense AI today announced they are teaming up to transform how fans experience ACC college football broadcasts. Beginning November 2 with the Virginia Tech at Syracuse game, viewers will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense’s latest enterprise Commerce Operating System (Commerce OS). The partnership will kick off with ACC college football broadcasts and will expand to other live sports, scripted series, and unscripted programming across The CW. Whether viewers are engaging with game-day content on broadcast television or via social media, they’ll be able to buy products seamlessly while enjoying their favorite programs.
“By bringing shoppable TV to The CW’s ACC college football broadcasts, we’re merging the excitement of live sports with cutting-edge technology that enhances fan experiences and creates dynamic, engaging brand opportunities,” said Laura Lamattina, Vice President, Creative Director Branded Entertainment at The CW Network.
Since launching in April 2024, Shopsense AI’s enterprise platform has evolved into Commerce OS, a comprehensive operating system distinguishing itself with a full suite of TV Shopability and Consumer Activation tools. These activation tools work together to transform the way brands connect with consumers via the publisher’s content ecosystem, creating a dynamic, interactive, and revenue-driven shopping experience.
“College football has some of the most passionate and engaged fans in all of sports, and we’re excited to harness that energy with our game-changing shoppable TV technology,” said Glenn Fishback, CEO and Co-Founder of Shopsense AI. “Teaming with The CW to integrate real-time shopping into ACC football broadcasts is the first step in our ambitious programming partnership, giving fans the chance to support their teams in a whole new way, whether it’s purchasing fan merchandise, gear featured during the game, or supplies to create a winning tailgating experience. We believe this initiative will deepen fan engagement and create new revenue opportunities for brands while delivering a seamless, interactive experience that taps into the spirit of college sports.”
ACC football airs every Saturday this fall on The CW as a part of CW FOOTBALL SATURDAY, which also includes Pac-12 football games. The network is also home to NASCAR Xfinity Series racing, ACC men’s and women’s basketball, WWE NXT, and the Emmy Award-winning studio show “Inside the NFL.” The CW will carry more than 500 hours of premium sports programming in 2025.