The Walt Disney Company announced the official launch of Hulu on Disney+ in the U.S. for Disney Bundle subscribers. The new experience is descrbed as a “seamless showcase of the value of the Disney Bundle that allows Bundle subscribers (or those who hold subscriptions to both standalone apps) to stream extensive Hulu content. Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.
Starting today, subscribers will see the full Hulu on Disney+ experience which includes Hulu titles integrated in recommendations, sets, and collections on Disney+, making it easier to discover thousands of general entertainment titles and explore the impressive breadth and depth of Hulu and Disney+ content via a more personalized experience – without having to move between apps. For standalone Disney+ subscribers, Hulu content merchandised across Disney+ will now come with expanded upsell options across additional devices, making it more convenient to upgrade their subscription to the Bundle starting at only $2/month more.
“The collective power of Disney+ and Hulu – outstanding originals from the most powerful brands and studios in the industry, libraries filled with decades of iconic favorites, and industry-leading advertising and technological capabilities – is transformative,” said Joe Earley, President of Direct-to-Consumer, Disney Entertainment. “Today’s official launch of Hulu on Disney+ gives viewers even more opportunities to easily discover and enjoy thousands of titles all in one place, underscoring the extraordinary value of the Disney Bundle.”
Aaron LaBerge, President & CTO, Disney Entertainment & ESPN added, “This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking. That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”
To celebrate the launch of Hulu on Disney+, a 360-degree marketing campaign including out-of-home placements, custom broadcast and digital spots, cross-branded social media posts, bi-coastal experiential stunts, including on-site activations at the Disneyland Resort and Walt Disney World Resort, and more will come to life throughout the coming days and weeks. This campaign, the first to support the Hulu on Disney+ offering, shines a light on the two exceptional streaming libraries and unique ways that they complement each other. The roll out also features refreshed branding for Disney+, including a refined logo, color palette, and orchestral mnemonic created by Academy Award®-winning composer Ludwig Göransson. This evolution blends Hulu’s signature green into the legacy Disney+ blue, creating a premium and elevated feel to welcome Hulu on Disney+ and mark a new chapter in storytelling for the streaming service.
Watch Hulu on Disney+ Campaign Spot “We Are Going to Be Friends”: https://youtu.be/T0c5xc7hRQU