From ABC: Viewership for Game 4 of the NBA Finals on ABC was up 35 percent from last year’s Game 4, according to Nielsen. The ABC broadcast averaged 10,254,000 viewers, peaking with 12,559,000 viewers from 11:15-11:30 p.m. ET.
The Milwaukee Bucks victory over the Phoenix Suns in Game 4, making the series 2-2, propelled ABC to win the night across all of television and in all key demos, including the Adult and Male demos.
The Game 4 audience was up 14 percent vs. the Game 3 audience. Through four games, the 2021 NBA Finals is averaging 9,311,000 viewers, up 34 percent from last year.
Additionally, Game 4 generated a 29.6 rating in the Milwaukee market, making it the highest-rated NBA game in the market since 2001. The broadcast drew a 25.4 rating in the Phoenix market, making it the highest-rated NBA game in the market since 2000.
ABC’s coverage of the NBA Finals continues with Game 5 on Saturday, July 17, at 9 p.m. The NBA Finals is also available to stream via the ESPN App.